Patient Persona Videos- Bringing Research to Life!

It seems like you can’t scroll through news feeds without videos popping up. YouTube and TikTok remain widely popular social media platforms. Why? Because videos are an engaging way to tell a story. 

What happens when you combine patient primary research with AI-enabled video technology? - Patient Persona Videos. Let’s face it, sitting through lengthy PowerPoint research reports isn’t terribly exciting to those who are not Insights or Marketing professionals. Patient Persona Videos can bring those findings to life, quite literally.  

Patient videos that feature real-life people are nothing new in the life science industry. They are used for understanding and amplifying the experiences of patients. These provide a glimpse of the daily struggles people deal with. This can be particularly valuable with those that have rare diseases, whose lives are often dramatically impacted.

A somewhat different take than this is using AI technology to create a fictional but real-looking person who talks about their life with a particular condition. The script is based on survey findings, so instead of one patient’s perspective we are getting an amalgamation of many patients’ experiences and attitudes. It’s a way of communicating primary research results that is engaging and relatable. Unlike actual patient videos, Patient Persona Videos are always accessible, highly customizable, and less costly to produce. They offer flexibility and versatility. 

Life science companies can benefit from Patient Persona Videos in a variety of ways: presenting patient research findings to senior leadership, ad concepts, unbranded disease awareness campaigns, sales training, presentations to HCPs, etc. It allows organizations to communicate what they want to emphasize with a vehicle that seems very human and authentic. 

If you would like more information on Patient Persona Videos or other PatientSight services, please contact dmuggler@patientsightsurvey.com.